Clubs are a terrific way to find people with similar interests and share your passions. If your passion is your BMW, you’re not alone. BMWs have been in the U.S. since the 1950s, so there’s a good chance fellow bimmer enthusiasts are in your area.
So, how do you bring them together and start a club? There are already BMW clubs nationwide, but here are six tips for creating a smaller club in your area.
Pick a Name
A club of any kind is as good as its name. Be creative when deciding on a name and make it memorable. The name isn’t the most pressing matter when starting a club, but you’ll want to make it stand out and garner interest from your bimmer companions.
If you can’t come up with a name, start simple and let future members vote on a name later. You can get the members involved and let them come up with ideas. Start with a generic name that includes BMW and the city you live in. For example, you could name the club “Bimmers of Boston” or “The Chicago BMW Club.”
Recruit With Social Media
To get the club going, you’ll need to recruit members. Start with the people you know best, like your friends, family, co-workers and other familiar faces. They may be more likely to join the club if they see you. Once you’ve exhausted those options, use social media to find your BMW friends.
Social media is an excellent tool for recruiting. More than 300 million Americans use social media across all platforms. Research strategies for going viral on platforms like Tik Tok — satisfying the algorithms and participating in trends can generate high engagement and have users reach out to you about joining. Use YouTube to document the club’s fun events and Facebook and Twitter for news.
Design Cool Gear
A fun part about being in a club is the gear. Repping your club’s colors shows pride, just like you would with your favorite sports teams. To get the most out of your equipment, design a unique logo that’s recognizable and fitting for your club. Members can wear their apparel to meetings, club events or walking around town. After all, the gear serves as free promotion for the club.
Club gear can entail numerous types of clothing and other goodies, but standard T-shirts will look great on all your members. Make the logo large and easy to read on the front when designing the shirts. A full front logo will be about 10 to 12 inches wide and 10 to 14 inches tall. Anyone who sees your shirts around town should easily detect what your club is about.
Find a Common Meeting Area
At some point, you’ll have your first meeting. Find a location in the city that makes sense for all your members and is easy to obtain permission for hosting. You won’t be able to show up and have a meeting in a store’s parking lot without asking.
Start by contacting community centers in the area because they often rent out space to clubs and organizations. A local bar is an excellent place to hold meetings because your members can buy drinks and patronize the business. You also may find new members for your club.
Look for outdoor spaces to hold some of your meetings. BMWs are the center point of your club, so search for fun sites. For example, you could find a local racetrack or a car business if they permit you to occupy the space for a while.
Book Fun Events and Guests
A group of bimmer enthusiasts can talk about their cars for hours. These conversations bring BMW owners together, but what makes these clubs fun is the events. Organize fun events for your car club and invite guest speakers to visit. Nowadays, you can rely on video conferencing platforms like Zoom and Google Meet to ask people worldwide to speak to your members.
A car club gives you numerous opportunities for events. You can organize an annual car show where your BMW friends can show off their customized rides, fit with aftermarket upgrades. BMW has been in motorsports for nearly a century, so contact someone involved with their race teams, such as drivers, engineers and more.
When running a club, you don’t have to do it alone. A BMW group may be your dream hobby, but delegating responsibilities relieves stress and shows you’re a good leader. Find people you trust and assign roles like secretary, treasurer and more. A study from The Leadership Quarterly shows delegation leads to effective leadership, especially when you allow members to be creative and develop ideas for their roles.
Finding BMW Buddies in Your Area
Your bimmer is your pride and joy, and there are others in your city who feel the same way. Car clubs are a fun way to celebrate your favorite automobiles. These six tips show how to start a smaller bimmer club in your area.